We’ve just completed The Wisdom Thesis Workshop in Denver, and the results were nothing short of transformational, according to the 8 smart people who were there. The Wisdom Thesis Workshop is not a seminar. Attendees do not sit and watch a speaker read PowerPoint slides.
If you were in this small group program you are immediately immersed in a highly interactive experience, and everyone does a great deal of writing, producing specific results in the following areas:
- Your unique solution for an identifiable group of people – with money
- Why “How-To” products and their creators are buried in noise, competition, and unable to demand top prices.
- Why other methods of creating books, speeches, products and media/marketing are basic, boring and rely on a lot of hype or advertising to sell them.
- Why your ideal customer cannot see or hear you – and what to do about it.
- How to create your “N’Arrow” Power message – better known as “Your Effective Mechanism for Piercing Your Ideal Client’s Awareness”
- How to open your book and speech and instantly engage your ideal clients
- How to create a book title (and seduction sequence that sells the book from the cover) that grabs your target client – even if you are only speaking about it.
- Much more…
How to Create Your Buzzy Book & Killer Keynote Speech With the Following Powerful Characteristics:
Attracts Your Target Client
Establishes Your Credibility
Demonstrates Your Style
Calls Your Ideal Client to a Profitable (for you) Action!
Here’s a brief outline of what we cover
Clear goals of each attendee
How the Wisdom Thesis is the Modern Alchemy of Idea Marketing (Introduction to the book The Wisdom Thesis)
The Problem – How do you get ideal clients who have no idea who you are to pre-discover you already positioned as The Wise Expert
The “N’Arrow” – Your effective mechanism for piercing your ideal client’s noisy paradigm and awareness
Who is the Wise Person? – The psychological drivers behind becoming – and languaging that you have a “Unique Solution for your Ideal Client”
The Unique Solution for an Identifiable Group of People – With Money – the goal of the entire workshop
The Wisdom Thesis – overview of the 5 Steps
Examining the Existing System – how to look deeper at how your ideal clients are solving the problem now and to explode the details where the power to create your new solution can be discovered.
Find the Fail Point – using the Wisdom Thesis tools to find where the Existing System breaks down – and where the big unseen opportunity lies.
Ask the Shadow Question – going beyond the surface ideas that 99% of all your competition stop at. This section uses the Wisdom Thesis exploration model for finding emotionally charged Fail Points that will excite your ideal client – and position you as The Wise Expert.
Create Your Theoretical Solution – The Stephen King creativity model applied to business – this is an intensely interactive activity – but the hard work yields power and brings it all together.
Create Your New System – Overview of the whole design model that creates your products, book, speech and marketing media.
HOMEWORK: Create and prepare to deliver your Wisdom Thesis and defend it in front of the group!
The morning session is power packed as each attendee delivers their Wisdom Thesis. The group challenges their Theoretical Solution and gives contextual feedback. This is extremely powerful as the system gives us all a clear track to understand the new concepts. Each attendee get tremendous reinforcement on new ideas that work – and if there are weak points – we all pitch in and power them up.
The rest of the day is an intense application of each Wisdom Thesis to:
The Killer Keynote speech
The Buzzy Book
Producing Expert Unique Products and Content
Does the Wisdom Thesis Workshop – uh – Work?
The consensus of every attendee was that the workshop was more than just a couple of days working on a new idea, it was a transformation experience that produced their Unique Solution for an Identifiable Group of People – With Money. Even more, they all learned to use a unique tool for creating articles, books, blog posts, media, marketing, speeches, training, workshops and more – as often as they wanted to – forever!