"When you get really clear on
your marketing identity and have the exact names and words to tell the
world – it will change not just your business, but your life…"
She Discovered Her True Passion and Turned
What She Loved to Do Into a Business
So, here I am in the middle of a career change/crisis. I had been working with a coach and “trying on” different versions of what I believed would be my new career path. Almost a year later, a lot of money and no closer to finding “it” I found Rick Butts. More accurately I was watching my sister’s business really take shape in a short period of time. I asked her what she was doing to produce such clarity, results, and direction.
Her secret was Rick. Finding the right person who is supportive motivational and technological and business savvy is not easy. It is however, essential if you are serious about taking an idea and giving it substance.
Laugh, work, have fun, get things done, move ahead - that must be stardust in my eyes!
Christine Kolenda ~ the matchmaker for small business.
CEO Wants to Diversify, Leverage and Grow His Company
Hiring Rick as a consultant for my team was instrumental in growing my company. He is a visionary who doesn't waste your time. He gave us so many actionable ideas we were still implementing them months later.
Of course, I already knew Rick from Twitter and his online videos. I got to sit down next to him at a private dinner in Las Vegas and when I asked him one question about growing my professional speaking career. He asked me 3 questions then proceeded to lay out an entire marketing strategy, names, titles, fees, and methodology - customized just for me!
Rick is an eccentric nut to the world but, I can say for sure that he is nothing short of a spontaneous creativeidea genius.
Mari Smith
San Diego, California (or an RV passing you on the freeway) Follow @MariSmith on Twitter - Facebook Expert and more...
Business Keynote Speaker Doubles his Fees
I flew into Scottsdale and spent the day with Rick to do marketing strategy for my keynote speaking business. Or at least I tried to hang in there for a whole day! By early afternoon I had a notebook full of notes, a tape recorder full of ideas, and was so exhausted I fell asleep as soon as my plane took off for home.
Rick is not just a great consultant, he is a teacher who backs up his ideas with strategies and real world applicatons.
Time Management Expert Reinvents Her Business for New Markets and Comes Home
Rick flipped my whole business model upside down by suggesting a complete strategy for using the giant library of content I've created around time management.
I was really blown away by how comprehensive and detailed he was able to be in just one phone call. If I had one one word for what Rick helped me to do - it would be "leverage."
I didn't call Rick for consulting, but just in conversation with him he's given me 2 huge ideas on how to retain members in my rapidly growing membership site - and how to access a gigantic niche by customizing my product (with very little effort) and branding it just for them.
Anyone would benefit from letting Rick take a look at their business.
I've made a lot of money online - and I teach it to others. But, sometimes we all get so immersed in our own stuff and it takes an outsider to really help us differentiate.
Rick has helped me to save countless hours and a lot of money - with just a quick phone call. I consider Rick to be my secret weapon for my own personal business success. And he's very funny, too.
Colin "Google" McDoogle
VEOReport.com
Enjoying Humor in Marketing
I sat and watched Rick "hold court" one night after a conference for marketers. He had us all in stitches with his hilrious stories.
And the amazing thing is that they were all about what had happened THAT DAY at the conference.
Rick said that "writing is the art of paying attention" to what is going on all around us.
I've learned a lot just from watching him, and how he is able to synthesize what is going on all around us, and with our particular style, and to inspire us to be who we really are - so our perfect market can find us and love us!
When I started my speaking career, Rick watched me do a showcase in Denver and after just 15 minutes he gave me 3 great tips that made a dramtic impact. I use them to this day!
Bill Romanowski
Denver Broncos / Oakland Raiders
All He Needed Was a
Killer Headline
I struggle with Headlines, Sub Headlines and copy for my landing pages. It can take me
hours to come up with something that works.
And even after I think I've nailed it, along
comes Rick and in 5 minutes he has given me 3 or 4 GREAT ideas that improves my conversion.
I hate him ... but I love his ideas.
How a 2 Word Title Became an Best Selling Book
and a Product Empire
I was telling Rick about a book I was nearly done writing for professional speakers about about how to get higher fees and getting bureaus to book then consistently.
In an instant he just gave me the title The Wealthy Speaker. That title has sold so may books that I turned it into a course and have sold tons.
Even before the book was done I had a powerful message, buzz, and anticipation. Rick understands "client-centric" marketing better than anyone I know.
Look, I'm an expert at branding and PR, I've been doing this for a living for a long time. But, when I was on the phone with Rick he literally handed me a book title, and brand line that was simply perfect FOR ME!
At a time when I am ready to clarify what I do for clients - the title Rick gave me just out of the blue, is so powerful I'm seriously considering doing a whole new branding for my business around it.
It's so hard to tell someone else that you have a nearly supernatural ability to yank this stuff out of thin air - it sounds egotistical - but I can honestly say that Rick is a spontaneous marketing idea machine.
Social Media Expert Launching Speaking Career
Business Keynote Speaker Doubles his Fees
Enjoying Humor in Marketing
NFL Linebacker Hits Speaking Business Harder
Headlines and copy for my landing pages. It can take me
hours to come up with something that works.
living for a long time. But, when I was on the phone with Rick he literally handed me a book title, and brand line that was simply perfect FOR ME!