The single most important tool you’ll ever have as a speaker is a killer keynote speech delivered with maximum skill. “A great speech will carry you further, get you booked easier, keep your calendar full, make you more money, and cost you less, than any other endeavor you’ll pursue in your speaking career.” Being a [...]
I’m probably going to get into a lot of trouble here, (what’s new?) but, the mythology about what meeting planners are looking for, and willing to pay big bucks for, in a keynote speaker is widespread. The National Speakers Association under the leadership of past president Mark Sanborn conducted a useful survey that shed a [...]
Tonight while talking with a client, I questioned her goal to earn $3-5 Million dollars in the next few years. What was driving her to that number? She mentioned growing up poor, and how she had always felt that a lot of money in the bank would allay the fear that quiet threat might cause. [...]
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