What is Your Biggest Complaint About Internet Marketing Training?

My biggest beef is all those products that promise to show you how to get a ton of traffic to your website and turn out to be the same old stuff rehashed

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Hi Rick, how you doing? I just did your survey…I got into Survey Monkey after Dave Lakhani mentioned it at The Authority Summit last year (hey thanks again for the ticket). I have actually used the 'paid' version for leads generated on my motorhome hire site - for 1 main reason: When they finish the survey you can send them to a URL of your choice rather than the Survey Monkey page. This gets great results for me, especially with short 3 question surveys. See ya later dude…

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Thanks Rick (Lomas!)

I just reset the survey so it comes back to here. I don't have anything to sell yet - but will be offering my new Real Internet Marketing Coaching Club based on results.

It's going to be a very low monthly fee - direct access type of membership site that I think has what no other membership offers now.

Thanks for your support!
Rick

I feel as though Internet Marketing training is for those that are trying to become gurus in internet marketing. How about some internet marketing training for small brick and mortar shops who are trying to find there way on the internet. Some localism with an internet marketing twist to help generate leads and new customers.

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Hi Rick: I filled out your survey. I hope it helps. As we are friends on both jack's social marketing site and facebook. I value your entertaining posts and appreciated your direct communications. If there is one thing I learned about you is you are genuine and care about your friends (whoops thats 2)

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Hi Rick,

Just took the survey and it wouldn't let me put in an other answer for question #3 I had to select one of your choices and I want to suggest another.

Maybe you will get the input maybe you won't.

Just thought I would let you know.

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That is pretty true, David, for example:- I discovered my 'motorhome hire UK' niche after I had been doing loads of oldskool SEO stuff trying to sell UK Mortgage Protection Insurance (very competetive in the UK) and I just wanted a break from it, so I helped a friend of a friend of my Dad out with his little 'tin pot' business of hiring motorhomes. I've been in the top 5 of Google for 'motorhome hire' for about 3 years now and I have motorhome hire companies phoning me up all the time asking me to build sites for them (yeah right!) and SEO their sites. So how would you go about this the other way round? I see your point.

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I am struck by the comment "I feel as though Internet Marketing training is for those that are trying to become gurus in internet marketing."

What I am trying to do is create training for the real world of NOT selling IM to other IMers, but into niches totally unrelated to IM -

IE: real world Internet marketing

REALLY appreciate the feedback and the number of people who have filled out the survey already.

I will be sharing the results tomorrow.

The brick and mortar offline business owner is a terrific prospect for Internet marketing training.

With estimates as high as 90% of brick and mortar businesses - privately owned - are not yet online or have more than a brochure website.

However, I've always found that the hardest prospects to convert to customers have been the people who are not currently using any service at all.

By this I mean it would be hard to get people who aren't putting their brick and mortar business online - won't be easy to convince they should.

This means you have to "sell" them on the idea before you can even sell them a service. Very difficult.

Your thoughts?

Rick

I can understand it would be hard to sell someone on the idea first. If you could get one person and use them as the benchmark it would then be easier for the rest with actual numbers, visitors, sales, etc. I am active in internet marketing but have yet to bridge the gap between IM, social media, and local sales. If I understand your dilemma correctly you would be looking for someone like me. My frustration is with the training we do in Jacks courses etc. (which have helped tons) there is still a disconnect between internet marketing leading to sales of a non internet product. If you can find a way to make that happen I think it would be fairly easy to "sell" someone your services. The numbers would be there right on the internet. I personally don't feel I have seen this yet and it is what I struggle with. Hope you understand this and why I said what I did earlier.

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Most internet marketing gurus don't have the "quality" content they brag about having. Very rarely does the reality of their content live up to the hype of their sales letters.

Even if they have decent content, they often do not present their hours and hours of information in a logical start-to-finish, organized way.

Most of them are motivated more by sales than really wanting to teach, plus, begin a good teacher is harder than most people think so very few can truly do it well.
There's a lot to know in order to build a money-making internet business and most gurus design their "teaching curriculum" in a way that will sell but not necessarily teach.

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Rick

Great project.

The reason those prospects are the hardest to convert is that Internet Marketing is sold as a business, not as tools to help their business.

I get JV requests from IMer's who want me to tell authors they can "build a ton of traffic" or "get a wave of money" when what they want is "book sales"

Of course it is easy to see that these are related from our point of view, and once initiated, smart people know to use product A to help Business X.

We all need to work to speak in terms of what our prospect base is wanting.. not our own jargon.

Hey Rick… one thing I've found with people outside in the "real" world is that they don't seem to be able to get time away from their business to DO things online… even checking email can be a hassle, especially when they have half a dozen or so to deal with LOL!!! So any training you do better involve some nifty online time management stuff.

BTW, just did your survey… sorry if I got a bit carried away with my response to the first question, but those things REALLY got up my nose… I'm STILL waiting for my refund on that crappy plr offer (probably will have to kiss that goodbye)!

Cheers
Stephen Spry

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Hey Rick,

I can hardly wait for you to open the doors to your new training program. And you are right about IM selling to other IMers. I watched the launch of a product yesterday that was absolutely ridiculous. I watched as my email box filled with lies, jammed packed with this offer and all sorts of nutty bonuses.

I would have to agree with the last poster Lorraine because I've purchased loads of courses, ebooks, software,etc. and most of everything I've purchased sucked! Most was laid out poorly, hard to follow or just a bunch of rehased crap.

These guys are lining their pockets from the desperation of others that really want to start an honest ethichal business. Is this still possible? Is anyone honest anymore?

It would be wonderful to learn about and how to market other niches totally unrelated to IM. So I'm in!

Sorry for the rant

Ruth

Hey Rick, just took your short survey. I am looking forward to what you will be offering in terms of a membership. I always enjoy reading your posts.

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Rick the big issue with me is those who are selling training on how to make it big, and that is their only business… selling the training.

I find I'm much more interested in learning from doer's not just teachers… it reminds me too much of the theoretical profs who've never accomplished anything in the business world, and teach others what success is based on what they (the profs) have read in books…

Too many false prophets these days!

SD