Hope you have enjoyed the ideas in the 7 Little Choices and are furiously scribbling the ideas it gave you on your legal pad down at the cafe?
I wanted to share a couple of quick updates with you and let you follow along as I go through the “reinvention” process myself in full view of the public – working without a net.
1 – Overhauled the home/landing page. I’m working on a general idea about NOT dropping people on a busy confusing blog, but on communicating directly to my target customer type (idea entrepreneurs). Here’s a link to the home page http://rickbutts.com
Of course, I believe in relationship building, and I’m not putting in one-time-offers, exit-pops, etc – just being more clear and hopefully appealing to the “don’t waste my time” mindset of our tribe.
What do you think of this as a strategy? Can you please place a comment on this post and tell me?
2. I posted a very good video by Elizabeth Potts Weinstein on the blog called The Sales Funnel Sucks. The minute I saw it I thought it was a great example of the way that most Internet marketing is not for creative types who sell our own stuff.
3. By popular demand I’m going to upload Part II of the Hawaii video. Lots of people dug it, and wanted the rest. Sorry for not having already put it up – I tossed it in as an afterthought while setting up the autoresponder stuff.
If you haven’t opted in yet to get 7 Little Choices that Can Wreck Your Business and Your Life – you can get the ebook AND the videos I’m sharing by entering your name and email below:
I know that after a year of rarely hearing for me – this is a lot! I’m making up for lost time, but most of all, I’m just really excited to be clear about what I’m doing and sharing it with you!
