“When You’re Running in the Wrong Direction, More Speed Won’t Help” is a quote I developed around the idea that most people initially believe the answer to nearly everything is to just try harder. When it isn’t you end up making this worse.
When I was a long haired rock and roll musician traveling the highways of our land it happened more than a couple of times that I’d get off the road to refuel or resupply, and then get back on the highway in one of those ultra-flat areas of the US like Oklahoma, or Kansas, or Winslow Arizona and accidentally go the wrong direction.
From the second I made the fatal error I was driving back East instead of West to Las Vegas or LA – running in the wrong direction. Pushing the gas pedal harder will not increase my success, or pull me our of a slump, it’s just making things worse.
The Difference Between a Great Manager and a Great Leader
In the “7 Habits of Highly Successful People” Stephen Covey talks about the difference between a manager and a leader.
Envision a team of workers trying to slash through a heavy growth jungle. As they sweat and toil and flail away the manager makes sure they all have plenty of water and sharp machetes. He helps them continue to press and stay productive, tracking their progress and refining the work.
The leader is the one who takes a ladder and climbs above the tallest tree, and shouts down, “Wrong Jungle!”
When we operate on assumptions from the past, outdated information, or even from fantasy and illusion, it’s easy to blame our own performance and suspect that if we just hit it harder we’d get better results.
“To a man with a hammer, everything looks like a nail.” Abraham Maslow
I’ve been accused of bailing on projects from time to time – and it’s true that I have. I simply refuse to ride a sinking disaster all the way to it’s final resting place on the bottom. I’ve had my share of hanging ons – usually for co-dependent reasons, embarrassment, or fear, or the crazy hope that SOMETHING was going to float this deal, and it sucks to hit bottom.
As one business friend said about bankruptcy. The problem is when you hit rock bottom, you don’t just hit the bottom, you go so much further down that zero! This refers, I’m sure, to going wildly in debt for our sins and failure to recognize and ACT on the truth in time.
So, before you:
Take it up a notch
Hit it harder
Get a bigger hammer
Pour more money into it
Step back and consider the reality of what you are trying to do, how you are trying to do it, what your assumptions will be about what will happen when it’s done, and if you might even be in the wrong jungle this time.
When You’re Running in the Wrong Direction – More Speed Won’t Help!
Have you recently avoided a disaster or calamity by seeing things were going wrong?
Are you pushing really hard now on some project – and wondering if it’s really going to fly? Why?
Please tell me in the comments below. I read them all and I’ll give you my 2 cents.
The first time I opened up the VideoFX Software I fiddled around with it – and then just made this video in about 10 minutes!
Got questions – shoot me an email or leave your comment or question here.
OH yeah, here’s a link to RachaelButts.com
Last week I had a very special guest on The Catalytic Companion Coaching Club call – WordPress Custom Child Theme Designer Rachael Butts is not only a talented professional, but she is my own custom creation (aka daughter.)
So many of my clients had questions about how to get their websites to look good on smart phones, tablets, and other non-traditional computer monitor screens that I asked Rachael what she knew. Turns out – a lot! This is a great interview that gives you a chance not only to find out what a “responsive wordpress theme” is – but what to expect and how to talk to your WordPress designer to get it to do what you want.
We look at some really interesting websites and try to focus on the “visibility professional” or idea entrepreneurs like writers, speakers, consultants and media personalities who need to look GREAT online and also need the flexibility and ease to publish our ideas. Please leave your comments or questions below for Rachael Butts and then beat feet to her website to see her amazing gallery of designs and creations.
Rachael Butts is a custom WordPress designer who specializes in creating custom child themes.
She is a featured designer for Woo Themes, for Studio Press’ Genesis Themes and is also a featured writer for SteamFeed and Code Poet.
Check out her design gallery and great blog at: http://RachaelButts.com
Rachael Butts on Facebook: http://Facebook.com/RachaelButts
Rachael Butts on Twitter: https://twitter.com/rachaelbutts
Join me for Product University!
June 7-8, 2014 Salt Lake City Marriott at City Creek
75 SW Temple, Salt Lake City, Utah 84101
I’m really excited to be joining Robert Plank and Lance Tamashiro at Product University LIVE, a 2 day training event in Salt Lake City Utah, June 6-7, 2014.
As you already know I am a BIG fan of Robert and Lance, and use several of their products and have made a LOT of money with their great training products. When I heard they were going to do a LIVE event that was just a short hop away in Salt Lake City, I signed up.
The hardest part of being in any business today is GETTING NEW CUSTOMERS. Everything else is doable. You can write your book, create your speech, make your products and setup a dandy sales funnel, but, here’s the big question:
“How do you get people who have never heard of you to see what you are about, like you, and trust you enough to buy from you, when they are already busy?”
The answer is – learn to get traffic.
I’m a civilian (attendee) at this program, but I’d love to see you there and kick around ideas about online marketing and in particular driving massive traffic, which these guys do and I’m eager to learn more about in these turbulent changing times.
Click the link below to find out more about the program and if you register to go, please let me know as soon as you can!
Join me for Product University!
June 7-8, 2014 Salt Lake City Marriott at City Creek
75 SW Temple, Salt Lake City, Utah 84101
The numbers are staggering and the opportunity for writers is unparalleled in human history. When ebook sales exceeded physical book sales a couple years ago on Amazon.com they didn’t just creep up, they blew by like the road runner leaving Wiley Coyote (traditional publishing) in the dust!
I’ve been looking for the best way to move forward, affiliate program, merchant account, shopping cart, fulfillment, viral marketing for lateral sales, and there it was, staring me right in the face – Amazon.com lets me just write.
And, while I knew this before, I never really saw how the pieces of the puzzle fit together on Amazon, to make a lot of money. It took an epiphany from a kiwi named Geoff Shaw to wake me up – and tell me the most important part – exactly what to do.
Shaw has created the single best educational program I’ve purchased online in years, and if you are a writer, or wanna be one, you simply have to stop whatever you are doing and grab this powerful resource and dive in.
This wildly underpriced treasure of content and specific how to for big league, sustainable success on Amazon is called Kindling.
What I Like Best About The Amazon Kindle Training Program
I can’t find a photo of Geoff Shaw, so I don’t know if he is ugly bugger or handsome as Brad Pitt, but I want to give him a hug. We are brothers of different mothers because he tells the truth, from experience and pulls no punches about failed strategies, and lightweight quick-money sprays that IMers have been touting – and instead relentlessly beats one idea loud as a drum – BE GOOD and WRITE GOOD BOOKS!
Everyone is looking for an easy button, a cheap hack or shortcut, and guess what, in the digital reality we find ourselves in now you can’t get away with that crap for more than a few minutes. Amazon is the biggest retail platform and if you publish junk – everyone will know it quickly – and we will hate you for wasting our time.
He also makes it clear that Amazon has been purging PLR and public domain turds from it’s pages faster than Lindsay Lohan gets arrested. The recent 2000 word brain fart outsourced erotic fiction books strategy is being clobbered as we speak. Amazon is serious about quality. (Sorry to use turd and fart in the same sentence, but it had to be done.)
It would be easy for Shaw to just fuss about what doesn’t work and then throw us some new strategy to go out and try – but he doesn’t do that. Kindling gives you precisely clear proven strategies that he and his customers are using right now to generate scary amounts of money from:
Fiction, Romance, Erotica, Recipes and of course non-fiction how to books as well as a new type of non-fiction book model he has created and perfected that is so easy you don’t really have to be a writer to put together one of these truly useful resources, and profit from it.
Why Did Rick Butts Buy (and Study the Kindling Course)
That’s an easy question, I am an American living in the Eastern European country of Ukraine, and my big goal is to make 100% of my income in a non-linear (no appointments, no phone calls, no schedule) passive revenue business model that leveraged my creativity and writing skills, and let me delve into a variety of topics far afield from speaking, writing and marketing, that I am known for now.
Geoff promised he’d show me that in the program and man did he deliver!
I’ve got the Kindling membership site open at least 2 hours a day when I’m online, because it’s my swiss army knife of answers and how-to’s and doggone it, there are some really inspirational success stories, not boasting about Paypal screenshots
Should You Use a Pen Name?
Have you have suffered the “who am I?” PR/Branding identity crisis? Have you ever wondered if you should just publish some of your work under a pen name? Well, my friends I”ve seen the light and the answer is YES!
Shaw shows you precisely what to do to grab a hot market and maximize it with multiple books for the same target reader, and the back end marketing solutions (like should each pen name have a blog? Twitter account? Disguise? Decoder Ring?)
The course wastes no time in idle narcissistic navel gazing about how or what to do. I hate courses where they tell you “here are 5 email auto-responders, here are the pluses and minuses, and you choose what is best for you.” Fooie! Tell me what you use and why and exactly what you do so I can do it too and forget about it and get back to writing GREAT BOOKS and making money – and living the author lifestyle. Pass the borscht!
I’ve got 5 pen names, and mapped out a strategy for maximizing the books in all 5 markets (hey, one of them IS Rick Butts, and he has put 5 books on Amazon already – see the sidebar of this site?)
John Locke’s book about selling a million ebooks on Kindle was cool and very motivating. He told us he created a fiction series where one character returned again and again for adventures, and that by pricing his books at 99 cents the reader, fed up with paying $10 for the latest hardcover fiction book digitally, thought, “hey it probably sucks, but it’s only 99 cents” – then as he said – I’m no Steven King, but my books don’t suck. A lot of people return and buy them all. With 10 books in his series he gets your $10 a wee bit at a time.
Great strategy, right? But he didn’t really tell us how to do that. Or show us examples of others who were doing it. He didn’t give us videos that show us how to search on Amazon.com’s amazing resource site for marketing research. He didn’t give us interviews with people who were doing it – what they had learned and exactly what sold – price points and how to market.
Geoff Shaw’s Kindling course gives you all that – and a ton more.
Formatting Your Ebook For Amazon Kindle
I was pulling my hair out – and that must be done with tweezers at this point – trying to figure out the best way to create my books, and then publish them in a format that would upload easily into the KDP publishing website so it didn’t look like bad code. I’m a Mac guy and was using pages, then Open Office, and trying Google Docs, and all my ebooks were different. They did have one thing in common, they looked crooked and janky on a Kindle Reader.
Geoff covers, with a clear written and video tutorial, the divine simplicity with which even a luddite like me could easily convert all 14 of my books into a dandy format, that published clear and clean on KDP – using FREE SOFTWARE!
Now I use the same free resource to write all my new books – and amigos – I’m writing up a storm now that I know where it’s going and what to do with it. My inner writer is having a blast and my creativity has never been so high.
Geoff Shaw Personally Answers Emails – With Real Answers!
Forget pesky support forums or the customer frustration systems most people use. Geoff invites his customers to simply email him our questions. I am midwestern by birth and would rather limp forever than ask for help unless the bone is sticking out – but I gave in and asked Geoff the dreaded format question – and sent him a screen shot of my janky output in the Kindle Previewer. He replied as soon as the sun came up down under and even followed up to help me.
Being able to email this guy, with his experience and know how, is easily worth the crazy low price of the course alone.
What Else is in Kindling?
Everything. No, really, everything. I was going to publish the Table of Contents here on my blog but thought I may get in trouble, but you will be blown away by the amount of topics covered – oh yeah – I almost completely forgot.
The Kindle Launch Formula
The original course was Geoff’s Kindle Launch formula, a specific highly effective strategy for putting a new book on Amazon Kindle and getting it to rise in Amazon’s rankings, right to the top, where buyers searching these categories will see it whilst they surf and buy it. When you hit this positioning in your market the numbers can be crazy good!
The entire Kindle Launch Formula is inside the Kindling Course, as is a ton of other great topics to inspire and educate. This course is a solid value and if you don’t get your money’s worth from your first few hours of going through the material – you should forget writing completely.
Geoff’s style is no-nonsense, except there is some non-sense. I still don’t know what some of the New Zealander words mean but I can guess that a waffle is not a good thing for your book to be. And a wanker, well, you know.
You may not like the basics style of the audio player, and you may wonder why some of the written content more resembles a sales letter, until you realize you are actually LISTENING and READING and remembering what you hear and read. Geoff has a background as an effective copywriter, and his writing and his teaching is direct, to the point, and spot on perfect for me. He just tells me what to do and not do and constantly, I mean constantly, repeats his mantra of writing good stuff, that will make you money for years.
An Actually High Functioning Facebook Group!
When you pay the pusillanimous one time price to join Kindling, you will also get added to the Facebook group for the course, This is the best Facebook group I’ve ever been a part of. These are really cool working writers, from beginners, to experts, who are talking about what they are up to, sharing resources, and having ebook fun, getting all mavericky and stuff up in there.
Where Does Rick Butts Go From Here – and Why is He Speaking About Himself in Third Person?
I’m converting all my books into Amazon Kindle format books and lining them up into sales funnels. I’m an experienced internet marketer, (the good kind) and I am using Geoff’s very “now” strategies for using my books to sell other books, my courses or training materials, and to capture the reader’s email address as a highly targeted lead – and offer them affiliate opportunities that related directly to their interest.
“Biscuits and gravy Dr. Marvin. Dr. Leo Marvin” – from What About Bob?
I don’t want this to happen to you. A pretty well known author hired a designer to make an ebook cover and product box graphic for him – and they used a pirated copyrighted image.When the owner of the graphic contacted him it was a disaster as they demanded compensation for thousands of dollars of products he had sold.
If you are using Fiverr or a similar design site for your web graphics, or if you are doing them yourself, you MUST use royalty free graphics or risk having embarrassing problems down the line.
A good buddy of mine is Christmas Sale-ing more than $5000 worth of professional graphics and images for a crazy low price, right now. But, you have to grab this fast:
I wouldn’t recommend anything to you I haven’t bought myself. I have built more than 400 websites and I know what a time suck it is finding graphics (and I’ve suffered the shame and trouble of “borrowing” a Google image) – my experience says to warn you not to do this.
Grab this amazing professional design gallery of business website graphics now, before the sale ends. You can thank me the next time you put up a page on WordPress and don’t have to shell out the bucks on IStock or try to battle Photoshop for a professional graphic!
Here’s the link again:
We’ve just completed The Wisdom Thesis Workshop in Denver, and the results were nothing short of transformational, according to the 8 smart people who were there. The Wisdom Thesis Workshop is not a seminar. Attendees do not sit and watch a speaker read PowerPoint slides.
If you were in this small group program you are immediately immersed in a highly interactive experience, and everyone does a great deal of writing, producing specific results in the following areas:
- Your unique solution for an identifiable group of people – with money
- Why “How-To” products and their creators are buried in noise, competition, and unable to demand top prices.
- Why other methods of creating books, speeches, products and media/marketing are basic, boring and rely on a lot of hype or advertising to sell them.
- Why your ideal customer cannot see or hear you – and what to do about it.
- How to create your “N’Arrow” Power message – better known as “Your Effective Mechanism for Piercing Your Ideal Client’s Awareness”
- How to open your book and speech and instantly engage your ideal clients
- How to create a book title (and seduction sequence that sells the book from the cover) that grabs your target client – even if you are only speaking about it.
- Much more…
How to Create Your Buzzy Book & Killer Keynote Speech With the Following Powerful Characteristics:
Attracts Your Target Client
Establishes Your Credibility
Demonstrates Your Style
Calls Your Ideal Client to a Profitable (for you) Action!
Here’s a brief outline of what we cover
Clear goals of each attendee
How the Wisdom Thesis is the Modern Alchemy of Idea Marketing (Introduction to the book The Wisdom Thesis)
The Problem – How do you get ideal clients who have no idea who you are to pre-discover you already positioned as The Wise Expert
The “N’Arrow” – Your effective mechanism for piercing your ideal client’s noisy paradigm and awareness
Who is the Wise Person? – The psychological drivers behind becoming – and languaging that you have a “Unique Solution for your Ideal Client”
The Unique Solution for an Identifiable Group of People – With Money – the goal of the entire workshop
The Wisdom Thesis – overview of the 5 Steps
Examining the Existing System – how to look deeper at how your ideal clients are solving the problem now and to explode the details where the power to create your new solution can be discovered.
Find the Fail Point – using the Wisdom Thesis tools to find where the Existing System breaks down – and where the big unseen opportunity lies.
Ask the Shadow Question – going beyond the surface ideas that 99% of all your competition stop at. This section uses the Wisdom Thesis exploration model for finding emotionally charged Fail Points that will excite your ideal client – and position you as The Wise Expert.
Create Your Theoretical Solution – The Stephen King creativity model applied to business – this is an intensely interactive activity – but the hard work yields power and brings it all together.
Create Your New System – Overview of the whole design model that creates your products, book, speech and marketing media.
HOMEWORK: Create and prepare to deliver your Wisdom Thesis and defend it in front of the group!
The morning session is power packed as each attendee delivers their Wisdom Thesis. The group challenges their Theoretical Solution and gives contextual feedback. This is extremely powerful as the system gives us all a clear track to understand the new concepts. Each attendee get tremendous reinforcement on new ideas that work – and if there are weak points – we all pitch in and power them up.
The rest of the day is an intense application of each Wisdom Thesis to:
The Killer Keynote speech
The Buzzy Book
Producing Expert Unique Products and Content
Does the Wisdom Thesis Workshop – uh – Work?
The consensus of every attendee was that the workshop was more than just a couple of days working on a new idea, it was a transformation experience that produced their Unique Solution for an Identifiable Group of People – With Money. Even more, they all learned to use a unique tool for creating articles, books, blog posts, media, marketing, speeches, training, workshops and more – as often as they wanted to – forever!