Internet Marketing Consultant Rick Butts

Follow Mistress Mia on Twitter

This month I’ve been extremely busy working on a very different kind of project - creating and producing a buzz media blog and campaign for a very bright woman - Mistress Mia.

http://twitter.com/mistressmia

Imagine if you wanted to break into the noisy and crowded world of writing about marketing?

What if you wanted market share from many of the same target demographic as author Seth Godin or draw the kind of seo traffic as a guy like Jack Humphrey?

So Mia and I sat down and created a Blue Ocean strategy - to create a unique offering that would - essentially - have no competition.

Combining Mia’s sex appeal and natural charisma and style with her background as an advanced marketing consultant - we came up with the concept of  “Mistress Mia - Structure and Discipline for Naughty Marketers.”

Here’s a breakdown of the initial strategic marketing:

1. NAME - We poured through all kinds of URLs and branding options but so many of them (like marketing dominatrix) just didn’t feel right - or sounded hopelessly cheesy)

We wanted a name that was instantly recognizeable, had aliteration (both words started with M) and would set up both curiosity and prurient interest on first hearing.

Mistress Mia. com was available so we purchased it.

2. Structure and Discipline came from the movie American Beauty. These two words describe nearly to a T the exact nature of what we both believed was the core cause of failure for most marketers.

Lack of a structured system, work flow, along with the freedom (and desire) to reject discipline and focus set the stage for a lot of frustration via relentless distraction.

3. Naughty Marketers was the stinger to the tagline. But, it implies both the identifying market demographic, yet teases at a higher concept, which is:

“When you simply don’t do the things you already know you should do - you are a naughty marketer.”

So Mia’s work would focus on helping individuals in business get “unstuck” by learning to focus on the important priorities - and doing so in a fun and sexy way.

Was it a mistake to “go sexy?”

With so many people using fake profiles on Twitter/Facebook with sexy graphic avatars - it was a risk that Mia would be marginalized - or worse - considered a spammer.

In just a week, we have been able to do a targeted introduction to the market and to carefully orchestrate the reputation management in a sequenced approach and by targeting direct contact with influential marketers who would be open to the idea and who could provide some reliable vouchers for Mia’s real value to her readers.

In future posts I’ll talk more about the nature of the work I am actually doing online - and hope you find these behind the scenes glimpses useful.

I’d love your comments below and will reward you for leaving them with a direct link to your blog. The title of your latest post will appear automatically via the Link Luv plugin.

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I’m still in my ski pants grabbing a Starbucks in Breckenridge Colorado when I thought it would be a fun idea to have my daughter Rachael take a picture of me standing next to this gigantic fire hydrant.

I don’t know how much it snows where you are but DANG!

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Man, there sure are a lot of blogs on the Internet. Seems you can’t do a search these days without getting either a Wikipedia or blog result. This is called a clue.

Blogs are hands-down the best format for ranking a page on the web - but do you know HOW they get ranked so well? Do you know how power bloggers make money with these properties?

I”ve known Jack, Brandon, and Peter, the principals behind Content Desk, Authority Site Center, for several years. In fact I worked with them for a time as they grew their unique business, helping people build blogs that get dramatic amounts of traffic - and monetize that traffic into a full time income.

Today is a banner day for my friends as they long awaited BlogSuccess opens it’s doors. Authority Site Center and Social Powerlinking have long been solid training resources, now they’ve rolled them all into one, with something for everyone no matter where you are in the learning curve of profitable blogging.

BlogSuccess is not doing one of those skanky “false scarcity” things - so the only real urgency for singing up immediately is how soon you want to get kicked into high gear.

Mostly these days I only promote tools, or good membership sites that don’t close their doors. I can tell you with absolute certainty that BlogSuccess is a fabulous resource that will soon become your favorite place to learn and profit.

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The world is experiencing unprecedented upheaval.

People are overstuffed not just with Turkey but with news, data, and the relentless pounding of commerical advertising as hurting businesses vie for your Black Friday dollars.

Unfliltered, this barrage can throw you off track and make you feel depressed.
But the real SECRET is not your circumstances, it is that your attitude and choices are the determining factors in your results in life.

Take the time now to sit down and decide what you want to focus on for the remaining month of the year so that you can orient yourself into 2009 with power and determination.

The Greatest Adventure is the REST of Your Life!

Get your copy of my Safari Chronicles VOL 1 - an exciting and unique personal development adventure novel that will inspire, entertain, and help you take charge of your life in changing times!

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The main obstacle to implementation of social media strategies for creating organic search domination is the mind-numbing boringness of creating new accounts and adding content to them.

I’ve tried it. It sucks.

Yes, I started out all amped up, armed with Roboform and all my faux name details but after the third account I’m ready to go work at Burger King rather than have to repeat that process. And, I’ve still got 40 more accounts to go for my market domination strategy.

What I needed was a clone. Someone who could do my work (and hey, could you make them really analytical and happy to do datbase, research, linking, and post some blogs, too?)

CLICK HERE TO CLONE YOURSELF

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Internet Marketing Mastermind?

Okay I took a lot of heat in the past because I shouted ENOUGH during the last Stompernet launch when I said you ought to unsubscribe from everyone who sent you a Stompernet affiliate pitch - IF they weren’t also providing you with consistent value.

One of my Biggest Bitches With Product Launches is That They Manufacture False Scarcity.

They say they will only sell a limited number of seats on a course, or copies of a product, but just stick around.  That scarce must-have product will be available again soon. I’ve even seen one recently that became a free bonus for the next launch just a week later!

So I complained about the launch methodology but I never criticized the product - until now.

Now, I don’t have to.

2 very smart guys with a ton of experience in making money online in real niche marketing, not just in the sell more stuff to other Internet marketers, have made a sneak peek available of membership site that will literally blow Stompernet out of the water.

Doubt me?

Click her to get full access to the Internet Marketing Mastermind for just $1.00 and get a $5,985 worth of videos, and Marketing How-To’s just for taking a look.

This is not a bloated overinflated bonus - these are REAL MARKETING PRODUCTS that have sold for thousands of dollars - and they are yours now for just $1.00.

I Moved to Spokane Washington Just to Hang Out With Kirt Christensen and Ray Edwards.

Well, I like the Pacific Northwest climate and all the lakes and skiing - but, the tie breaker was to be able to meet with Ray and Kirt face to face. I won’t labor this blog post with the details - it would take way too much room to tell you all the experience and success these two guys have created.

The Internet Marketing Mastermind will stand up and become the Gold Standard of Internet marketing membership sites for 2 big reasons.

1 - Price Point (it’s cheap)

2 - Live 1 on 1 hands on training weekly with Ray and Kirt.

The End of Faculty Bait and Switch

A friend of mine said recently - “you fall in love with Brad and Andy and you end up listening to Don Crowther drone on and on.”

When you join a membership site you want to get access to the genius, the brains, the insight and know-how, as well as the style of the person you bought into. This is why Howie Schwartz and Frank Kern are near cult status among their followers.

No One Single Person is Right for Everyone

I just happen to really like Kirt and Ray’s style, their values, and their keen marketing approach. They are not just smart they are really a good team to learn from.  They are really different, too. So you don’t just get one view on anything!

Mark my words and jot December 2008 down. Not as the month you blew a ton of money, led like a lamb to slaughter for a big launch with false scarcity, (Ray and Kirt are NOT closing their doors!), for a lot of people it will be the decision that started them toward building a real profitable business online.

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Man was I excited to watch this terrific video by Ray Edwards. Most free online videos with a title like “How to Make Big Money Fast Online” are usually short teasers to get you excited to but leave you hanging.

Ray has taken the time to graciously share an idea that came out of our mastermind meeting here in Spokane Washington - and details the exact steps so that anyone can take this idea and run with it!

Ray is no lightweight in the make money online fast world because he has done it every way possible. Ray is an expert at creating info products and marketing them in niches - as well as working at the top with the biggest names  in doing multi-million dollar launches.

I stopped what I was doing and got a sheet of paper to take notes on Ray’s excellent fast and simply strategy - I recommend you do the same thing.

If you’ve watched this video and want to discuss the strategy here - I’ll be happy to give you my opinions or answer your questions here in the comments section.

Remember, in the end, no one gives a darn about what you are GONNA DO. Only implementation counts.

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When I was at the JV Alert conference there were 2 presentations that blew me away.

One of them was by a guy I’d lost track of from back in the Traffic Equalizer Forum days. Do you go back that far?

Jonathan Van Clute is one of those geeky guys who continues to find ways to beat the silly roadblocks Google puts up in the sales prevention department - to make it harder for honest marketers to do business.

Using a very unique hacked PHP script and combining several BRILLIANT marketing strategies - Jonathan has created a bit of a monster in Landing Page Generator - with a software that
creates stunningly cool pages based on your keyword list - that Google just loves - (can you say quality score?) and clients click like crazy to make you money with affiliate or CPA offers.

Jonathan sent me an email tonight to remind me that the 1/2 price sale he was running ends in 24 hours.

Maybe he’s not a political junkie like me - and doesn’t concern himself with the fact that tomorrow night is Election Eve.

Come to think of it - he’s probably too busy making money to worry about how much of our taxes are about to get snarfed up!

Jonathan is a brilliant guy - so check out his groovy app and tune into what he’s up to. Landing Page Generator

I am getting into PPC largely because of how easy Jonathan has made it.

Best to you - vote early - vote often!

Rick Butts

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How easily and subtly we accumulate possessions.

When I moved from Texas to Colorado Springs 12 years ago, it was with the assistance of North American Van lines movers. My (then) wife and I put our “personal” stuff into a my car and her 3/4 ton pickup truck which towed even more junk in a slant-nosed horse trailer she towed! Hey, my daughter, who was 14 at the time was still an active barrel racer. Thus the trailer.

When I got divorced I moved out in several trips in the truck. Mostly I remember moving a lot of office furniture and like 3 forks and 2 Corelle bowls she allowed me to take to start my new life alone.

By the time I remarried (sorry, my bad) it took the largest truck Ryder would rent to move me down to Scottsdale. Hey, by then I’d gotten tired of batching it - and bought some STUFF!

When I left Scottsdale with my tail between my legs, broke and broken, I was able to cram my stuff back in that largest truck Ryder had to rent - even though she kept all the groovy stuff from Crate and Barrel we got for our wedding. I left some of my office stuff and the King Bedroom set - you can imagine why.

Scottsdale, Arizona reminds me that one day we will be able to colonize the freakin’ SUN! Did I tell you I love snow and hate hot weather?

A month ago I sold my house, returned my leased car, had a big Craigslist sale and sold all my furniture and a lot of other stuff, and used my friends pickup to stuff it all in a 14′ storage unit that can’t be more than 4′ wide.

Tonight - after throwing up 2 out of the last 3 nights - and anguishing over the decision - I returned the pickup I was driving, rented the SMALLEST Uhaul truck, a 10 footer, and loaded every single thing I own, (plus all my 25 year old daughter’s childhood keepsakes - I’m talking more than 2 million Starbucks bears) and it all fit into the 10 foot truck and it wasn’t even nearly full

The only piece of furniture I still have is my cushy office chair - an essential component for online marketing.

So, my wish to get a chance to start my life over - completely over at age 53 - has come true.

Thanks to Carrie Wilkerson I’ve been giving the gift of freedom, time and money enough to not have to worry while I make this transition.

So How Does It Feel That All My Stuff Fits in a Tiny Truck?

On the one had, it is pretty scary.

I’ve not visited Spokane in years, since playing there as a rock and roll road musician. Yeah, like back when I had hair.

I have a good friend there in Kirt Christensen of NetBreakThroughs and I’m really looking forward to spending some time with Frank Sousa and Ray Edwards and Jim Stone.

On the other hand - I am so thankful to God that I do have this opportunity.

Finally I am thankful that I have you as my dear reader!

What is a writer if he has no one to read his ideas?

I am grateful to you for taking the time to read this personal post. I’m hoping you stick around long enough to see me startup my talk radio show to help you be more successful - and have lots of laughter.

I’ll be checking in from the road in Wyoming and Idaho on the way to Spokane Washington. I’ll read your comments and well wishing and thank you in advance for your kindness on Twitter and here on my blog.

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