Why I’m Moving All My Writing to Amazon Kindle


The numbers are staggering and the opportunity for writers is unparalleled in human history. When ebook sales exceeded physical book sales a couple years ago on Amazon.com they didn’t just creep up, they blew by like the road runner leaving Wiley Coyote (traditional publishing) in the dust!

I’ve been looking for the best way to move forward, affiliate program, merchant account, shopping cart, fulfillment, viral marketing for lateral sales, and there it was, staring me right in the face – Amazon.com lets me just write.

And, while I knew this before, I never really saw how the pieces of the puzzle fit together on Amazon, to make a lot of money. It took an epiphany from a kiwi named Geoff Shaw to wake me up – and tell me the most important part – exactly what to do.

Shaw has created the single best educational program I’ve purchased online in years, and if you are a writer, or wanna be one, you simply have to stop whatever you are doing and grab this powerful resource and dive in.

This wildly underpriced treasure of content and specific how to for big league, sustainable success on Amazon is called Kindling.

To get Geoff Shaw’s amazing Kindling Course click here now

What I Like Best About The Amazon Kindle Training Program

I can’t find a photo of Geoff Shaw, so I don’t know if he is ugly bugger or handsome as Brad Pitt, but I want to give him a hug. We are brothers of different mothers because he tells the truth, from experience and pulls no punches about failed strategies, and lightweight quick-money sprays that IMers have been touting – and instead relentlessly beats one idea loud as a drum – BE GOOD and WRITE GOOD BOOKS!

Everyone is looking for an easy button, a cheap hack or shortcut, and guess what, in the digital reality we find ourselves in now you can’t get away with that crap for more than a few minutes. Amazon is the biggest retail platform and if you publish junk – everyone will know it quickly – and we will hate you for wasting our time.

He also makes it clear that Amazon has been purging PLR and public domain turds from it’s pages faster than Lindsay Lohan gets arrested. The recent 2000 word brain fart outsourced erotic fiction books strategy is being clobbered as we speak. Amazon is serious about quality. (Sorry to use turd and fart in the same sentence, but it had to be done.)

It would be easy for Shaw to just fuss about what doesn’t work and then throw us some new strategy to go out and try – but he doesn’t do that. Kindling gives you precisely clear proven strategies that he and his customers are using right now to generate scary amounts of money from:

Fiction, Romance, Erotica, Recipes and of course non-fiction how to books as well as a new type of non-fiction book model he has created and perfected that is so easy you don’t really have to be a writer to put together one of these truly useful resources, and profit from it.

Why Did Rick Butts Buy (and Study the Kindling Course)

That’s an easy question, I am an American living in the Eastern European country of Ukraine, and my big goal is to make 100% of my income in a non-linear (no appointments, no phone calls, no schedule) passive revenue business model that leveraged my creativity and writing skills, and let me delve into a variety of topics far afield from speaking, writing and marketing, that I am known for now.

Geoff promised he’d show me that in the program and man did he deliver!

I’ve got the Kindling membership site open at least 2 hours a day when I’m online, because it’s my swiss army knife of answers and how-to’s and doggone it, there are some really inspirational success stories, not boasting about Paypal screenshots

Should You Use a Pen Name?

Have you have suffered the “who am I?” PR/Branding identity crisis? Have you ever wondered if you should just publish some of your work under a pen name? Well, my friends I”ve seen the light and the answer is YES!

Shaw shows you precisely what to do to grab a hot market and maximize it with multiple books for the same target reader, and the back end marketing solutions (like should each pen name have a blog? Twitter account? Disguise? Decoder Ring?)

The course wastes no time in idle narcissistic navel gazing about how or what to do. I hate courses where they tell you “here are 5 email auto-responders, here are the pluses and minuses, and you choose what is best for you.” Fooie! Tell me what you use and why and exactly what you do so I can do it too and forget about it and get back to writing GREAT BOOKS and making money – and living the author lifestyle. Pass the borscht!

I’ve got 5 pen names, and mapped out a strategy for maximizing the books in all 5 markets (hey, one of them IS Rick Butts, and he has put 5 books on Amazon already – see the sidebar of this site?)

John Locke’s book about selling a million ebooks on Kindle was cool and very motivating. He told us he created a fiction series where one character returned again and again for adventures, and that by pricing his books at 99 cents the reader, fed up with paying $10 for the latest hardcover fiction book digitally, thought, “hey it probably sucks, but it’s only 99 cents” – then as he said – I’m no Steven King, but my books don’t suck. A lot of people return and buy them all. With 10 books in his series he gets your $10 a wee bit at a time.

Great strategy, right? But he didn’t really tell us how to do that. Or show us examples of others who were doing it. He didn’t give us videos that show us how to search on Amazon.com’s amazing resource site for marketing research. He didn’t give us interviews with people who were doing it – what they had learned and exactly what sold – price points and how to market.

Geoff Shaw’s Kindling course gives you all that – and a ton more.

To get Geoff Shaw’s amazing Kindling Course click here now

Formatting Your Ebook For Amazon Kindle

I was pulling my hair out – and that must be done with tweezers at this point – trying to figure out the best way to create my books, and then publish them in a format that would upload easily into the KDP publishing website so it didn’t look like bad code. I’m a Mac guy and was using pages, then Open Office, and trying Google Docs, and all my ebooks were different. They did have one thing in common, they looked crooked and janky on a Kindle Reader.

Geoff covers, with a clear written and video tutorial, the divine simplicity with which even a luddite like me could easily convert all 14 of my books into a dandy format, that published clear and clean on KDP – using FREE SOFTWARE!

Now I use the same free resource to write all my new books – and amigos – I’m writing up a storm now that I know where it’s going and what to do with it. My inner writer is having a blast and my creativity has never been so high.

Geoff Shaw Personally Answers Emails – With Real Answers!

Forget pesky support forums or the customer frustration systems most people use. Geoff invites his customers to simply email him our questions. I am midwestern by birth and would rather limp forever than ask for help unless the bone is sticking out – but I gave in and asked Geoff the dreaded format question – and sent him a screen shot of my janky output in the Kindle Previewer. He replied as soon as the sun came up down under and even followed up to help me.

Being able to email this guy, with his experience and know how, is easily worth the crazy low price of the course alone.

What Else is in Kindling?

Everything. No, really, everything. I was going to publish the Table of Contents here on my blog but thought I may get in trouble, but you will be blown away by the amount of topics covered – oh yeah – I almost completely forgot.

The Kindle Launch Formula

The original course was Geoff’s Kindle Launch formula, a specific highly effective strategy for putting a new book on Amazon Kindle and getting it to rise in Amazon’s rankings, right to the top, where buyers searching these categories will see it whilst they surf and buy it. When you hit this positioning in your market the numbers can be crazy good!

The entire Kindle Launch Formula is inside the Kindling Course, as is a ton of other great topics to inspire and educate. This course is a solid value and if you don’t get your money’s worth from your first few hours of going through the material – you should forget writing completely.

Geoff’s style is no-nonsense, except there is some non-sense. I still don’t know what some of the New Zealander words mean but I can guess that a waffle is not a good thing for your book to be. And a wanker, well, you know.

You may not like the basics style of the audio player, and you may wonder why some of the written content more resembles a sales letter, until you realize you are actually LISTENING and READING and remembering what you hear and read. Geoff has a background as an effective copywriter, and his writing and his teaching is direct, to the point, and spot on perfect for me. He just tells me what to do and not do and constantly, I mean constantly, repeats his mantra of writing good stuff, that will make you money for years.

To get Geoff Shaw’s amazing Kindling Course click here now

An Actually High Functioning Facebook Group!

When you pay the pusillanimous one time price to join Kindling, you will also get added to the Facebook group for the course, This is the best Facebook group I’ve ever been a part of. These are really cool working writers, from beginners, to experts, who are talking about what they are up to, sharing resources, and having ebook fun, getting all mavericky and stuff up in there.

Where Does Rick Butts Go From Here – and Why is He Speaking About Himself in Third Person?

I’m converting all my books into Amazon Kindle format books and lining them up into sales funnels. I’m an experienced internet marketer, (the good kind) and I am using Geoff’s very “now” strategies for using my books to sell other books, my courses or training materials, and to capture the reader’s email address as a highly targeted lead – and offer them affiliate opportunities that related directly to their interest.

“Biscuits and gravy Dr. Marvin. Dr. Leo Marvin” – from What About Bob?

To get Geoff Shaw’s amazing Kindling Course for a one time low price – click here now

Please leave your comment below if you have purchased Geoff Shaw’s Kindling course, or your thoughts on the ideas and strategies (and humor) in this article. Thanks! Rick Butts

Illegal Images On Your Website?

Illegal image on your website

Illegal image on your website?

I don’t want this to happen to you. A pretty well known author hired a designer to make an ebook cover and product box graphic for him – and they used a pirated copyrighted image.When the owner of the graphic contacted him it was a disaster as they demanded compensation for thousands of dollars of products he had sold.


If you are using Fiverr or a similar design site for your web graphics, or if you are doing them yourself, you MUST use royalty free graphics or risk having embarrassing problems down the line.

A good buddy of mine is Christmas Sale-ing more than $5000 worth of professional graphics and images for a crazy low price, right now. But, you have to grab this fast:


I wouldn’t recommend anything to you I haven’t bought myself. I have built more than 400 websites and I know what a time suck it is finding graphics (and I’ve suffered the shame and trouble of “borrowing” a Google image) – my experience says to warn you not to do this. 8-)

Grab this amazing professional design gallery of business website graphics now, before the sale ends. You can thank me the next time you put up a page on WordPress and don’t have to shell out the bucks on IStock or try to battle Photoshop for a professional graphic!

Here’s the link again:


Merry Christmas,

Rick Butts


Wisdom Thesis Workshop

2013-11-04 13.27.43

The amazing “N’Arrow Message” produced by each attendee at The Wisdom Thesis Workshop!

Wisdom Thesis Workshop Attendees Denver 2013

Wisdom Thesis Workshop Attendees Denver 2013 – Brian Johnson, Martin Wales, Vickie Helm, Robin Helm, Joel Comm, Rick Butts, Ryan Eidson, Debbie Owens, Jonathan Kraft – Awesome!

We’ve just completed The Wisdom Thesis Workshop in Denver, and the results were nothing short of transformational, according to the 8 smart people who were there. The Wisdom Thesis Workshop is not a seminar. Attendees do not sit and watch a speaker read PowerPoint slides.

If you were in this small group program you are immediately immersed in a highly interactive experience, and everyone does a great deal of writing, producing specific results in the following areas:

  • Your unique solution for an identifiable group of people – with money
  • Why “How-To” products and their creators are buried in noise, competition, and unable to demand top prices.
  • Why other methods of creating books, speeches, products and media/marketing are basic, boring and rely on a lot of hype or advertising to sell them.
  • Why your ideal customer cannot see or hear you – and what to do about it.
  • How to create your “N’Arrow” Power message – better known as “Your Effective Mechanism for Piercing Your Ideal Client’s Awareness”
  • How to open your book and speech and instantly engage your ideal clients
  • How to create a book title (and seduction sequence that sells the book from the cover) that grabs your target client – even if you are only speaking about it.
  • Much more…
Rick Butts Wisdom Thesis Workshop

Rick Butts goes deep into the wise person concept and the psychological drivers that attract clients to you when you accurately earn this status – a major focus of The Wisdom Thesis Workshop

How to Create Your Buzzy Book & Killer Keynote Speech With the Following Powerful Characteristics:

Attracts Your Target Client

Establishes Your Credibility

Demonstrates Your Style

Calls Your Ideal Client to a Profitable (for you) Action!

Here’s a brief outline of what we cover

Day 1

Clear goals of each attendee

How the Wisdom Thesis is the Modern Alchemy of Idea Marketing (Introduction to the book The Wisdom Thesis)

The Problem – How do you get ideal clients who have no idea who you are to pre-discover you already positioned as The Wise Expert

The “N’Arrow” – Your effective mechanism for piercing your ideal client’s noisy paradigm and awareness

Who is the Wise Person? – The psychological drivers behind becoming – and languaging that you have a “Unique Solution for your Ideal Client”

The Unique Solution for an Identifiable Group of People – With Money – the goal of the entire workshop

The Wisdom Thesis – overview of the 5 Steps

Examining the Existing System – how to look deeper at how your ideal clients are solving the problem now and to explode the details where the power to create your new solution can be discovered.

Find the Fail Point – using the Wisdom Thesis tools to find where the Existing System breaks down – and where the big unseen opportunity lies.

Ask the Shadow Question – going beyond the surface ideas that 99% of all your competition stop at. This section uses the Wisdom Thesis exploration model for finding emotionally charged Fail Points that will excite your ideal client – and position you as The Wise Expert.

Create Your Theoretical Solution – The Stephen King creativity model applied to business – this is an intensely interactive activity – but the hard work yields power and brings it all together.

Create Your New System – Overview of the whole design model that creates your products, book, speech and marketing media.

HOMEWORK: Create and prepare to deliver your Wisdom Thesis and defend it in front of the group!

Day 2

The morning session is power packed as each attendee delivers their Wisdom Thesis. The group challenges their Theoretical Solution and gives contextual feedback. This is extremely powerful as the system gives us all a clear track to understand the new concepts. Each attendee get tremendous reinforcement on new ideas that work – and if there are weak points – we all pitch in and power them up.

The rest of the day is an intense application of each Wisdom Thesis to:

The Killer Keynote speech

The Buzzy Book

Your Marketing/Media/Introduction

Producing Expert Unique Products and Content

Does the Wisdom Thesis Workshop – uh – Work?

The consensus of every attendee was that the workshop was more than just a couple of days working on a new idea, it was a transformation experience that produced their Unique Solution for an Identifiable Group of People – With Money. Even more, they all learned to use a unique tool for creating articles, books, blog posts, media, marketing, speeches, training, workshops and more – as often as they wanted to – forever!

Catalytic Companion Coaching Club [VIDEO]

The Catalytic Companion Coaching Club is the fulfillment of a long held desire on my part to mentor a small group of creative entrepreneurs in speaking, writing, and marketing. I’ve launched the membership site tonight, christening her with a free webinar presentation of The Psychology of Speaking.

If it is your ambition to create or grow the speaking, writing and marketing part of your business, I recommend you look at this opportunity to work directly with a successful professional speaker and author of 15 books.

Check out the Catalytic Companion Coaching Club

Rick Butts is Back!

Rick Butts at the historic Potemkin Steps leading down to the Black Sea, Odessa Ukraine

Rick Butts at the historic Potemkin Steps leading down to the Black Sea, Odessa Ukraine

Hello friends, after two years of living most of my time abroad in the former Soviet Union country of Ukraine, I’ve returned to the US.

The journey in Ukraine has had a profound impact on my life, and world view, and I’ve had the opportunity to get a fresh look at my work helping speakers and writers.

As you can see I’ve done a major overhaul on my website, by tossing all the posts from the past into Drafts, where I’ll force them to fight for their lives and be reborn updated and edited for content, or banished into the past. I’m taking my own advice and starting here with a blank sheet of paper.




How to Fill Your Speaking Calendar in 7 Days!

500_logoDid you know there are more than 7000 meetings per day that have a budget, and a desire, to pay a professional speaker?

According to a recent survey by the National Speaker’s Association meeting planners with a budget are always on the lookout for speakers who are relevant, reliable, and who have something new for their audiences.

I built a six-figure plus speaking business from developing a sure fire method for getting booked into associations. But, to get into these lucrative bookings you have to know what the life of an association executive is – and how to contact them to bypass the gatekeepers and get their attention fast with your message.

Packing more than a decade of professional experience in speaking to both corporations and associations, I’ve created a 62 minute video – “How to Fill Your Speaking Calendar in 7 Days.”

The 7 days part is built on the 13-13-12-12 I learned from the late great Joe Charbonneau. His method for grouping outbound calls to association executives is the basis for the “climbing the ladder” method I’ve blended with Joe’s – to get booked into association meetings, and that’s where the really cool stuff starts to happen.

When you get in front of an association audience:

They buy product like crazy – most associations are business professionals who are already interested in growing personally and professionally. They love to hear author/speakers and will often load up on audio/video training and coaching/consulting opportunities.

They are extremely well connected – active and associating business people know other business people – and they are power networkers who can really spur the career of a good speaker.

They attract corporate bookings – who else is at association meetings? Vendors! Reps for the top corporations in the world have a budget to sponsor speakers as well as participate in bringing speakers into their own meetings. I got most of my really great corporate contracts from someone in the audience at an association meeting.

Non Dues Revenue

Association Executives are always trying to bring money in to the association in addition to the money that comes in from member dues. You can partner with them do speak for a luncheon or other session – then upsell a special 1/2 day or full day training that members are happy to pay for. Split the money with the association, who endorses you like crazy, and you can generate thousands of dollars plus spin offs for coaching and consulting!

How to Fill Your Speaking Calendar Training

Go to http://SpeakerMachine.com to get my complete video training and learn exactly how to find, contact, and close associations and get booked fast.

I’m also including a host of other bonuses and answering your speaker marketing questions in a special Q and A for people who bought the workshop recordings.

If you’ve already purchased the course, or have any questions, please leave your comment or question below – thanks!


Safari Adventure Co FREE on Amazon Kindle!

safari chronicles safari adventure company book coverGet The Safari Adventure Company – Safari Chronicles Volume 1 – FREE on Amazon Kindle

Note: Amazon allows a maximum of 5 days for free Kindle promotions, so the freebie is over. I got 21,000+ downloads and a lot of new readers are currently in Africa on Safari, and some have already jumped up and bought The Ancient Library and are boots-deep in the archaeological adventure in the middle east.

At $2.99 The Safari Adventure Company is a great deal for anyone who wants a fun adventure and a life changing experience in one fast paced safari.

Starting at midnight you’ve got 5 days to get over to Amazon and claim your copy of my bestselling book FREE!

Click here to read inside the book FREE on Amazon.

Please Help!

If you’ve read the Safari Adventure Company before, would you be a peach and click the link and leave me a review and a 5 star rating? This really helps as people who do not know me come to the site during the free giveaway and decide if they want to read the book – thanks!

Why Am I Giving Away My Bestselling Book FREE?

When I took Geoff Shaw’s Kindling – The Kindle Launch Formula course – I learned several awesome strategies for getting your books, especially fiction, listed high on Amazon Kindle and listed on the site in such a way as to get in the jet stream where thousands of readers are looking for something they haven’t read in their favorite genre.

Check out the amazing Kindle Launch Formula – aka Kindling here

Here is the original blog post when I first published the Safari Adventure Company on Kindle. I’ll tell you now that this was a total dud, a fizzle, a useless end to hours of work because I barely sold a couple dozen copies in a few months. This time I’m armed and dangerous after learning the real inside game for kindle in Geoff Shaw’s Kindling course.

Original Article

I am so excited I can’t stand it! The Safari Chronicles Volume 1: The Safari Adventure Company is finally available again. After a 5 year “out of print” exile you can now get it on Amazon.com – and for the totally insane price of just $2.99 ! (The hardcover was priced at $24.95.)

This is the first book I wrote. More than 20,000 copies of the book were sold until 2005 when I quit traveling and speaking.

What a Dumbass!

I actually hauled the last 300 copies of the hardcover book, as well as 650 copies of the paperback Big Butts of Life to Goodwill and donated them to charity – because at the time I just thought I was all done with that part of my life.

While editing the book to put it back up on Amazon I fell in love with the story, and was actually inspired by the way the main character dealt with the obstacles life threw at him. After the cancer surgery scared the pants off me, I have to admit, I was pretty overwhelmed, and feeling sorry for myself.

What Do You Do When You Don’t Know What To Do?

Just like Jim, the main character in the book, until he meets a man named Benjamin in an odd little shop called The Safari Adventure Company. He gives him a little book written in 1895 called The Three Treasures and invites him to join them on an adventure in Malawi Africa.

This book is filled with wild characters, adventure, and humor I just couldn’t help inserting. But, the Safari Chronicles is more than fun and games, before you know it you realize you’ve been pulled into solving some problems for Jim – and getting answers to your own challenges.

Safari Chronicles original cover

People who bought my book at a conference emailed me and cussed me out for keeping them up all night after they’d started The Safari Chronicles on the plane on the way home. I’ll admit I wrote it as a page turner, cliff hanger, and it seems it worked.

Why So Cheap On Amazon?

I recently discovered that fiction books are selling like hotcakes on Amazon for Kindle, and unknown authors are popping some impressive numbers at .099 – $2.99. Because the price point is so low readers may think, “well at 99 cents it probably sucks, but what the heck, I like this kind of book.” So they buy it and get started.

The Safari Chronicles fits this market very well, and it way doesn’t suck!

I’ve got lots more to share with you about writing, self-publishing, and making a full time serious income from doing what you love. (Did you notice the new header graphic on my site?)

But, for now I want to ask you to buy The Safari Chronicles Vol 1; The Safari Adventure Company for just 99 cents – and please please please leave your testimonial on the site and rate my little adventure 5 stars?

Got a question or comment for me? Leave it in the comments section below and I promise to answer you pdq!