Happy Birthday Joel Comm

Happy Birthday Joel from Rick Butts on Vimeo.

Many people have asked me about my new singing group in Ukraine, so here’s our first live impromptu appearance. Consider this akin to the Beatles going up on the roof to sing during Let It Be, or not.

Happy Birthday Joel Comm

I could tell, maybe it was something in his eyes, maybe a catch in his high pitched voice, but, something told me that Joel Comm needed some birthday love, and again the singing group needed a live performance.

So, during a delicious Easter Dinner here in Odessa Ukraine I decided to annoy everyone with a video camera and mug p the join with a Happy Birthday Joel Comm video rendition.

“What’s for Easter dinner luncheon in Ukraine? Here’s the table before the attack.

I don’t know if you can hear it but after the song Lada (on the left) tells Joel to “come to Ukraine, come to the dark side, we have cookies.) Which based on my vast marketing experience is going to become a travel call to Ukraine on the order of the What Happend is Vegas…

To wish Joel Comm (it is illegal to just say his first name) a Happy Birthday go shout at him on Facebook or comment on his new sweet blog. Joel Comm Blog

A Funny Thing Happened on the Way to Ukraine

Join me April 5-7 for my only live speaking engagement of the year in Phoenix Arizona:http://RayEdwardsLive.com

The man, the myth, the guy who doesn’t realize he has a smidgeon of latte foam on his chin and probably flew with it glaring to other passengers as a mark of stupid.

A not-so-funny thing happened to me on the way to Ukraine. While making a quick doctor visit to get a Rx before leaving the country they did the usual blood pressure, temperature and heart beat check and said my heart was beating at 199-207!

I felt fine. Ok, maybe I was a tad bit excited about flying the next day to Toronto, Vienna, and then Odessa, but not in danger. They plopped me into a wheelchair and carted me over to the Emergency Room (my doc is in a building next to the hospital – sort of the way graveyards used to be next to churches – a great reminder about spiritual eventuality) and after gathering all my fluids and putting 300 sticky heart monitors on the areas where I have the maximum amount of chest hair (why that area is monkey furry while my head is a barren wasteland I’m planning on asking God when I get to heaven.)

They admitted me to the hospital at 8pm that night, handed me the menu to order dinner and told me to pee only in the jug.

“Do I HAVE to do this?” I asked the man in the white coat with my most pathetic voice. “I have a flight at 11am tomorrow to Europe!”

“I work for you, sir.” (Young doctors all call me sir now, an unnerving nod to my maturity.) “If you want to walk out of here right now I can not stop you. I would caution you to think about what it would be like to have a heart attack in a metal tube 5 miles above the middle of the Atlantic Ocean?”

I order the meatloaf.

Join me April 5-7 for my only live speaking engagement of the year in Phoenix Arizona:

http://RayEdwardsLive.com

After a night that was so annoying and epic it deserves, and may get, it’s own blog post, I was released at 9pm, too late to get a Starbucks to salve my killer caffeine withdrawal headache.

I managed to rebook my flight for a mere $522 extra charge, for the following Wednesday Feb 27 and I managed to remain stable and got on the plane. Oh yeah, they never found a single other instance of any heart palpitation and I suspect the machine needed a tune up – not me.

After a quick turn through Toronto, eh, I got on the Austrian Airlines flight to Vienna. The flight attendants, and maybe the pilot for all I know, wear all read, including red stockings, and the interior of the plane was decorated in yellow and red and green. It was kind of like a Mexican restaurant with 80’s porn actresses as servers. In a word, AWESOME!

The minute I got on that plane everything changed for me. My heart rate slipped into mellow (this is not scientific) and my attitude breathed a deep sigh of Rikki Lee Jones Coolesville. The stress I’d been feeling in America the last few months while wanting to be in Europe just evaporated. All around me people were speaking German and Russian with that special British accented English that so many Europeans affect.

I don’t really have a good explanation for this feeling, but, I think it’s my body saying to me that adventure is afoot! After months of battling this elusive fatigue and finally getting back on track – I felt alive again.

My friend Sean fixed my Iphone camera today in the Kompot French Bakery on Deribasavskaya Street and now I can start shooting pictures to share with you – and I promise to blog and publish more about Ukraine this time and try not to just disappear on you.

But, I wanted you to know that I’m returning to America in April to appear for my one and only live open to the public speaking engagement of 2013, and I would love to meet you there.

My co-author of the soon-to-be-released book The Wisdom Thesis is the impressario of this event and I’m really excited to attend the program and here is why.

Ray Edwards is a brilliant copywriter who has mega experience creating sales copy for the Internet. Not just a nice little letter that sells a book on how to raise a happy healthy meerkat, but big product launches, major book promotions and the development and sales of major personalities like Tony Robbins & Jack Canfield.

Ray’s typing has generated more than $100,000,000 in sales.

That is One Hundred MILLION Dollars in real world sales.

Imagine what you would learn in the course of making that kind of dough in online sales? A lot.

And, now Ray is going to teach you what he has learned, what really works, and help you create a detailed and specific personal action plan right at the event.

In partnering with Ray on The Wisdom Thesis work, I’ve learned that Ray’s pet peeve is information without implementation, and a passion to help you really create a business that generates a lot of money doing what you love.

This is perfect for speakers, authors and writers, consultants and coaches and anyone who wants to use their creativity to make money – and enjoy the lifestyle that it allows you – like living in Eastern Europe if you want to.

Please go to Ray’s great website to see the videos and read about this amazing event. The site itself is a fabulous learning experience because you know that what you see there really works – even if it seems weird or unusual to you.

http://RayEdwardsLive.com

I get no affiliate commission from inviting you to the event. But, I do get one huge benefit – I get to meet and talk to YOU!

If you sign up for the event and are one of my readers or customers I want to personally meet you and talk to you. I’m also planning to have a little get together in Phoenix during the program just for you – insiders who want to ask me questions and get the skinny on where the puck is going.

If you sign up for the event, and it’s such a great deal, please shoot me an email or hit the contact form on my RickButts.com site and let me know you are coming.  I look forward to seeing you in Phoenix.

More to come from Ukraine soon.

Finally! A Simple Plugin That Creates High Converting Pages Without Screwing Up Your WordPress Site!

Have you ever wanted to create a simple squeeze page, webinar optin page, landing page, sales letter, or download page on your WordPress site but spent hours battling the fancy pants template to get it to look good – and still ended up with a crazy font or box or button that looks terrible?

Behold, the new Magic Plugin by my friend Robert Plank is going to change your life!

Click here to take a look at a page on my site that I made in about 1 minute just with the Magic Plugin.

Hot Tub Time Machine

Freedom

http://GoalSettingRocket.com

Joel Comm How to Write a Book in a Weekend and Publish on Amazon Kindle

Click Here to Get “How to Write a Book in a Weekend and Publish It on Amazon Kindle”

Joel Comm & Rick Butts

Joel Comm stopped by today and after hearing about his new eBook “How to Write a Book in a Weekend and Publish It on Amazon Kindle” we shot this fun little video.

Joel Comm is a NY Times bestselling author, and has 14 books on Amazon Kindle. That makes him a bonafide expert.

The video starts funny but there is a very serious message Joel wanted to share with us.

Help Fight Breast Cancer

Joel is donating 100% of his profits on this book to personally help a friend fight breast cancer. He talks about this in the video.

I’m going through Joels book right now, and plan to use it write a book I’ve been procrastinating on. I’ll let you know how it works out for me, but in the meantime thanks for your support.

If you pick up the book, please leave a comment below and tell us how you like it – and get a big fat high PR backlink to your site!

Wisdom Thesis LIVE Video

To get instant access to the full video simply enter your name and email address below:

My Big PR Blunder aka (DOH!)

“I’m Superficial!”

What’s wrong with the name Buzzy Book? Apparently plenty. Read the article below:

* Author’s Note: This is a useful article, but in tribute to my bad marketing, you can still get The Buzzy Book if you act fast.

While the online workshop “How to Create a Buzzy Book” is packed with useful and unique content, it suffers from the deadly “silly name syndrome.”

I’m supposed to know better, being a naming, PR, branding student and afficianado, but, my big mistake was simple.

I fell in love with my own BS.

Bad Idea – But Someone Laughed

This kind of myopia is something we are all very susceptible to. We often work alone and we are beseiged with all the yap that comes in to our email Inbox, as well as all the marketing in our physical world, so when we start naming our own stuff we can get on a roll and yank something out of our (head? butt?) and if we say it out loud and it makes us laugh, or makes anyone else laugh, we think we’ve struck marketing GOLD!

Bad Graphics – A Clue

I used the term Buzzy Book for a module in The Speaker Machine, to indicate a certain type of book that would go viral among your target customers. You know, something that had BUZZ!

When I tried to find graphics to go with it, I should have known I was in trouble. All I seemed to be able to come up with were stupid cartoon bumblebees with silly looks on their faces. Not at all what I had in mind for the actual value of the big ideas inside the concepts. But, nooooo, I persisted because I was on love with the term.

Bad Rehash

When I wanted to put out an online workshop with all the new ideas, strategies, and tips I had for creating a viral book, I made the triple mistake of naming it The Buzzy Book, automagically confusing my prime speaker training customers, many of whom started asking for the login to the course they’d bought after I began promoting the new program – and they did not buy the new program because they assumed they already had the content.

I spent a way too much of my marketing time trying to talk to them – to tell them it was different – and there was an entirely new workshop Bonus inside about How to Create a Fiction Parable book – somehting that is a totally unique synthesis using my own Wisdom Thesis model with Christopher Vogler’s Writer’s Journey.

When I put out the Fiction Parable module as a seperate piece, it sold better than the full course to my existing market. A clue!

Bad Feedback

A few days ago I got an email from a good long term client and supporter who asked me pointed questions about the usefulness of the product for her, since she didn’t want to be a speaker and didn’t want to create a silly light book. I about fell over. I had FAILED to communicate the truth or the facts to one of my best followers! OUCH!

She mentioned Who Moved My Cheese as a transformational type book and wondered of the Buzzy Book could help her create such a work? The tragedy is that I aim the WHOLE WORKSHOP at creating a heavyweight solid content piece and use Cheese as a model in marketing, style, and of course, Fiction Parable, all through the program. YIKES!

So What Have We Learned?

Don’t fall in love with silly trivial names for your products or services. I teach in my own Wisdom Thesis training to name your stuff as a solution to The Fail Point, or as your Theoretical Solution or Shadow Question but for double dog sure you need to at the bare minimum name it after the BIG BENEFIT!

Who the heck wants a buzzy little book? LOL! People want success, sales, influence, or at the very least something that goes VIRAL!

Okay, so I suck, but I put my mea culpa before you and to this end I give you, faithful reader, another chance to get this powerful workshop – names so badly. Check out the info page at http://BuzzyBook.com

And, if you have an suggestions as to what I SHOULD name it – please tell me in the comments below.

Sleep Child Royalty Free Download MP3

Yes, I use David Cassidy’s Hairdresser – Bang Shangalang

If you are stressed out and having trouble relaxing – listen to this song two times and call me in the morning. I wrote and recorded Sleep Child and played all the guitars and bass. My friend Barry sang backup vocals and for the life of me I can’t remember the drummer’s name.

Sleep Child

HOW TO DOWNLOAD TO YOUR DEVICE… See the blue Download button right beneath the Play arrow above – click it and keep it!

Lyrics

I used to stay up, all night,

Thinking that I could get everything right.

If only I could correct my mistakes

Ahh, but that’s not what it takes.

Problems would haunt me

and I’d let them in.

Words would upset me

“I should have told them!”

Sooner or later, I’d prove I’m a man…

Bridge

Oh, I did not understand

Then Jesus spoke to me

He said I am in control

Of the things you cannot see

Chorus

And He said

You can sleep child

I’ll be up all night working on this

You can rest now

It’ll be all right

Don’t you worry – I’ve got a plan

I’ve got you right here in the palm of my hand.

Verse 2

So I started thinking

This had to be true

Worry solves nothing

For me and for you

And, since you’ll be up Lord

I’ll just get some rest

And He said “There you go

You just passed the test

Chorus

And He said

You can sleep child

I’ll be up all night working on this

You can rest now

It’ll be all right

Don’t you worry – I’ve got a plan

I’ve got you right here in the palm of my hand.

From One Line in a Radio Interview

I was stressed out and wondering what to do about a situation I had nearly no way to influence when I heard Larry Burkett say on the radio how that exactly described him as a stressed out businessman.

Then he read a Bible verse that said God did not sleep and that while we slept, was on the job looking out for us and working things out. When I heard that – I wrote the song Sleep Child which I am including here for you.

If this song rings helpful to you – please leave your comment below – and feel free to download it as my gift of peace of mind to you.

Twitter was not even a gleam in a geek’s eye when this song was recorded, but if you like it, shout it out!

How to Finally Finish Your Book

Tim Ferris, Malcom Gladwell, Micheal Gerber, Anne Lamott – household business names because they wrote a “Buzzy Book.”

If you like this article, then you’ll love The Buzzy Book!

Starting a book is easy. You open your word processing program and type a sentence. Like this – “It was a dark and stormy night.”

Then you save the file as My_New_Book.doc and YOU are an author! This allows you to go around impressing people by saying the magic words, “I’m currently writing a book.”

Finishing a book is NOT easy.

I’ve found you can milk this for nearly a year without writing another word, although, there will be questions. These questions can get quite uncomfortable.

What are you writing about?

What is the title of your book?

This is where it gets really tricky.

If you tell these annoying interrogators that your book is about something boring, you will find they lose interest fast. This they will do by saying, “oh isn’t that interesting?”

If Mr. or Ms. Full of Questions persist and ask the title, and your working title is crap, it can get ugly fast.

“The title of your book is either the beginning or the end of a discussion about your book. The title is everything.” Rick Butts

Since the wireless class of people today have the attention span of a caffeinated housefly and if you hold out any hope of anyone reading it besides your parents and that nice lady at the the sushi place, you’d better develop these phrases and they had better be really good.

This brings us to the title of this article about how to start a book and actually finish. The key to this is to start your book in a way that is actually easy to finish.

Finishing a badly planned book is exhausting and likely to send you running to your AA meeting with a burning desire to share your pain. Of course, after the meeting they will ask you back by the coffee about the topic and title and you are back in the soup again.

The 3 Reasons Most People Fail to Create a Big League Book

1. Failing to Clearly Target Your Exact Audience.
2 Failing to Clearly Articulate a Unique Solution to a Problem Faced By That Exact Person.
3. Failing to Clearly See What the Book Looks Like Physically When You Are Done.

Target Your Exact Audience

Of course, everyone in the whole wide world NEEDS to read your awesome book, but it is unlikely that everyone in the world won’t. Nice targeted books are a million times easier to promote because:

* you write to that target person
* your style appeals to that target person
* you use vocabulary, nouns, and verbs that are unique to them.

So, I believe we need to actually steer into boying most people with our book title and topic. I recently worked with a cool lady who had written a book to help franchisees with the things the franchisor doesn’t provide. Her topic was for sure of little or no interest to the average double-dipping snack hound at a cocktail party, but it was huge to someone who owned a franchise.

”You don’t need to stand out in a crowd any more. In this market it is critical that you stand out to the right person! Rick Butts

Identifying the exact target person your book is for will allow you to create a title that will have the right person fall to their knees, kiss your ring, and beg to get a copy of the book before the other unlucky slobs who don’t know you personally get it.

Clearly Define Your Unique Solution

Let’s be honest, if you do NOT have a unique solution then why are you writing a non-fiction book? Please don’t write a book of tips, please don’t write a book of case studies, and please don’t ask me to read yet another overview of the fundamentals of anything.

Unless you have a unique solution writing a book will be a boring painful experience and no one will care about it when it’s done, even you. Those boxes will eventually get moldy in the storage shed and your spouse will threaten you with bodily harm if you don’t get rid of ‘em.
”The greatest asset you can have in your business is a unique solution to a problem faced by an identifiable group of people – with money.” Rick Butts
If you know the unique solution, planning the book is easy. You map out the problem in the introduction, poke the pain in the first chapter, then introduce your solution (in 3-5-7 parts etc) and that becomes the next chapters – a conclusion and maybe a last chapter to summarize and give the reader a kick in the pants – and boom!

Know What Your Book Looks Like Physically

The simple solution to this one is to simply “Go BarnesStorming!” Get in your car and drive to Barnes and Noble and do the following:

1. Get highly caffienated.
2. Find the section where your book will actually go.
3. Examine all the books in that section and decide what you hate and what you love and what your book will look like when it’s done.

A 4th grader once said to her teacher, “I KNOW how to spell banana, I just don’t know when to quit?”

Decide on your cover style, your font size, and how many pages your physical book will be, and write to fit. When you reach that size, quit!

If you take the time to plan in advance who your target reader is, what exact unique solution you are providing to that reader, and you know what the book will look like when you are done, you can leap into your chair, fire up your word processor and get it done!

Tim Ferris, Malcom Gladwell, Micheal Gerber, Anne Lamott – household business names because they wrote a “Buzzy Book.”

If you like this article, then you’ll love The Buzzy Book!

How to Create a Book That Transforms Your Business

Go to http://BuzzyBook.com to get this valuable program now…

The Buzzy Book by Rick Butts

How to Create Your Buzzy Book

“How To Create A Big League Book That Explodes Your Business, Sells Tons of Your Products and Services at Premium Prices, and Gets YOU On Stage for Choice Speaking Engagements”

Stop Procrastinating, Just Follow My Simple System and Create a Buzzy Book®

Denver, Colorado
From the Laptop of Rick Butts

Dear Friend,

Nothing you will ever create will have the impact a Buzzy Book® will instantly give you. Brochures, websites, blogs, pr stunts, and all sorts of advertising have their place (if you can afford them) but, having a really useful book that instantly tells your target audience “you need to read this!” will open more big doors for you than you can imagine.

What Is a Buzzy Book®

A Buzzy Book is looks like a top business book (think e-Myth, Tipping Point, Blue Ocean Strategy, Four Hour Work Week, etc)
A Buzzy Book contains a unique solution for an identifiable group of people with money! (aka a lucrative hungry market)
A Buzzy Book validates your credentials and establishes your expertise. (aka we have to hire you!)
A Buzzy Book demonstrates your style, voice, (aka how cool you are!)
A Buzzy Book opens doors and gets passed around big time. (aka goes viral!)

Buzzy Book Online Workshop

3 evening workshops presented by pro author/speaker Rick Butts.
The Buzzy Book Workshop LIVE Sessions will be on Thursdays at 3pm EST:

August 23 – How to Create a Buzzy Book

Part 1 – In this 90 minute training workshop you’ll learn my exact strategies and models for creating a Buzzy Book. I’ll show you the amazing secrets about why books like The E-Myth,Who Moved My Cheese, Tipping Point, Four Hour Work Week explode in the market and make their authors in-demand speakers and consultants who sell tons of their other products and services.

This session will transform the way you think about monetizing your creativity whether you are a speaker, consultant, coach, writer, musician, or artist.

Part 2 – wide open Q and A session – ask any question you have about creating a Buzzy Book!

August 30 – The Wisdom Thesis for Writers

Part 1 – I’ll show you my unique and powerful 5 step model for creating awesome and unique non-fiction books, speeches, workshops, training programs, audio and video courses – in short how to rule the world! You won’t get this information from anyone else on Earth.

The Wisdom Thesis® will give you the Holy Grail of the most successful creative entrepreneurs…

Clients I’ve taught this system to use it over and over to create books, articles,workshops, training classes, workshops, audio/video products and more! The Wisdom Thesis is the most powerful tool I’ve ever created (or seen) for turning your creativity and brilliance into money.

Part 2 – wide open Q and A session – ask any question you have about creating your Wisdom Thesis!

“The Wisdom Thesis gives you a unique solution to a problem faced by an identifiable group of people – with money!”

September 6 – Bonus Workshop!

How to Turn Your (boring) Non-Fiction Book Into an Exciting and Fun Fictional Parable/Novel That People Will Love to (actually) Read and Pass Along to Everyone They Know!

I’ve never revealed the amazing writing system/method I created while writing my own personal development adventure novels, The Safari Chronicles and The Ancient Library. I’ll show you my secret weapon, a little known book by a Hollywood screen writer who took author/anthropologist Joseph Campbell’s brilliant work The Hero’s Journey showing how all mythology and religious books followed a similar template for storytelling, adventure, and discovery.

I’ll show you how I’ve combined The Wisdom Thesis you now know how to use along with this screenwriting model to develop a truly unique and exciting book that will blow your competition away and have everyone in your target market reading your book and looking you up online to buy stuff from you.

You’ll learn how to follow this model to create everything from a “Who Moved My Cheese” type parable book to a more elaborate novel, and use it over and over again to create products that make your business truly stand out from the competition.

* this session is truly so amazing it is honestly worth 10X the price of the entire workshop.

Part 2 – Wide open Q and A on this topic or anything from the workshop.

EVEN MORE BONUSES!

Recordings – you’ll get access to download the audio or video recordings (or both) of every session – including the dynamic Q and A. If you can’t make a session, don’t worry, you’ll get to be there via the full recordings to enjoy and study at your leisure.

Members Only Website – you’ll get private access to my members only website for The Buzzy Book where you can get access to all the recordings, bonuses, and resources, and extra goodies I put there for you, lucky dog!

The Safari Chronicles – complete download of the ebook / Amazon Kindle version of my bestselling personal development adventure novel.

The Ancient Library – the sequel to the Safari Chronicles. An action packed archaeological adventure and page-turner, that will keep you awake all night wanting to know what happens next.

* both The Safari Chronicles & The Ancient Library are clear applications of the Bonus Workshop on turning your Wisdom Thesis into an exciting adventure novel – yay!

Resources – it’s a big Internet, but where is the truly good stuff? I’ll give you links to all the resources I use in the workshops and Q and A so you can use the same books, tools, websites, and resources I use to create books, websites, products, courses, and more. This is a huge time and money saver.

Audio/Video Bonuses – I’m also including some unadvertised bonus audio and video programs in the members-only area, to help you create and market your Buzzy Book!

About Rick Butts

Rick Butts Keynote audience laughter fun!

Rick Butts enjoying a giant belly-laugh from an audience of more than 1000 happy audience members.

A self made speaker, entrepreneur, and author, Rick has written 14 books, and built his speaking business from scratch to being a fully bureau-booked premium $10,000 keynote speaker. Rick has worked with such luminaries in the industry as Brian Tracy, Dr. Denis Waitley, the late Jim Rohn, Les Brown, Tom Hopkins, Michael Gerber and legendary Og Mandino, the author of The Greatest Salesman in the World, one of the first “parable books” of it’s kind and the inspirations for Rick’s first book The Safari Chronicles.

He is a self-taught pro level WordPress website developer, with deep experience in all phases of eCommerce, list-building, email marketing, social media, and membership websites as well as creating, editing and deploying wildly viral audio and video programs.

Rick is an expert speaker and an engaging and humorous trainer with rave reviews for dozens of live and online workshops. Rick splits his time between Denver Colorado and Eastern Europe where he is creating a documentary film and writing a new book himself, and enjoys sharing his experience and unique development models, techniques, and strategies for helping creative people monetize their brilliance and bring their message to the world!

How Much Does it Cost?

Well, what do you think it would cost to spend 9 hours with a guy who has written 14 books, made more than $1,000,000 (that’s a million) dollars in the professional keynote speaking business, built more than 300 websites that sell books, audio & video courses and more?

Plus, you’ll have the time to ask me any questions you have in the Part 2 Wide Open Q & A sessions.

When I was starting out I would have done about anything to get this kind of a real world opportunity, but I probably couldn’t afford to pay to hire someone this experienced to work with me 1 on 1.

So, while others would charge $1000 (or more) for this program, I’m going to make it available to you for just $247.00.

But, even better, if you jump in now and take action BEFORE the program starts, I’ll give you a crazy-low earlybird price of just $97.00

That’s right, you get to attend all the live sessions, participate fully in all the Q & A sessions, get all the recordings, my inside Rolodex of resources, and my very successful books as your guide, all for one easy investment of just $97!

ORDER NOW and get EVERYTHING ON THIS PAGE

Regular price ~~$247~~ – Now Just $97!

100% MONEY BACK GUARANTEE

Your purchase is 100% guaranteed to be everything I promise on this page, if for any reason from the time you purchase until the end of the final workshop you do not feel it is everything I promised you and more – then simply shoot me an email and tell me so – and I will refund 100% of your money – no questions asked. The risk is all on me to deliver and frankly, blow you away. You have nothing to lose – order now and get your Buzzy Book started today!

Rick Butts

Jane McGonigal: The game that can give you 10 extra years of life

Why you should listen to Jane McGonigal

Jane McGonigal asks: “Why doesn’t the real world work more like an online game?” In the best-designed games, our human experience is optimized: We have important work to do, we’re surrounded by potential collaborators, and we learn quickly and in a low-risk environment. In her work as a game designer and director of game R&D at the Institute for the Future, she creates games that use mobile and digital technologies to turn everyday spaces into playing fields, and everyday people into teammates. Her game-world insights can explain–and improve–the way we learn, work, solve problems, and lead our real lives.

Several years ago she suffered a serious concussion, and she created a multiplayer game to get through it, opening it up to anyone to play. In “Superbetter,” players set a goal (health or wellness) and invite others to play with them–and to keep them on track. While most games, and most videogames, have traditionally been about winning, we are now seeing increasing collaboration and games played together to solve problems.

“I say we work together and … create a new world we all want to participate in. I am not sure what that looks like, but I applaud Jane McGonigal for sharing a peek at it with me.”

Kelly Krolik

Janet McGonigal Achievements: Unlocked

Fast Company: “Top 100 Creative People in Business”
Oprah Winfrey for O Magazine: “20 Most Inspiring Women in the World”
MIT Technology Review: “Top 35 innovators changing the world through technology”
Business Week: “Top Ten Innovators to Watch”
Harvard Business Review: “Top 20 Breakthrough Ideas”
Game Developer Magazine: “The Most Important 50 Game Developers”
Gamasutra: “20 Most Important Women in Videogaming”
Games for Change: #1 Social Impact Game of the Year
BrandWeek: #1 Bright Idea of the Year
New York Times: “10 Breakthrough Ideas in Science”
World Technology Forum: “Entertainment Breakthrough of the Year”
Activism Award from SXSW Interactive
Best Storytelling Award at Come Out and Play International Games Festival
Most Important Futures Work of the Year from the Association of Professional Futurists
Innovation Award from the International Game Developers Association
The Gaming Award from the International Academy of Digital Arts and Sciences
Year in Review honors from The New York Times
Ranked #16 All-Time Most Engaging TED talk out of 835 all-time TED talks (as of 2010) .. and that’s one ahead of Bill Gates, who’s ranked at #17

Membership